I’m always someone to come up with an idea for a product I could create online, but one issue is obviously knowing the viability of the idea of your targeted user base. Coming soon is my new side project ‘Prooph’…
Okay yes, the title might be slightly exaggerating what this means, but I’ve recently been reading the book ‘Sprint’ by Jake Knapp with John Zeratsky, and Braden Kowitz and it’s excellent!
Learning UX can be quite an ambiguous task; this is down to the open-ended nature of the subject. UX isn’t a defined process; it is an ideology of creating incredibly usable and beautiful experiences for the end user.
This is a post about how I got involved in Conversion Rate Optimisation, and what I do with CRO in my day to day work, and how I defined our process for our clients.
I wanted to start making case studies to describe skills that I have as a UI/UX designer. On top of this, I wanted to make it a resource others can learn from.